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NEW FOOD SHOW PLANNED FOR 2024 The Wisconsin Restaurant Association, the state’s largest trade organization for eating and drinking businesses, has just announced the launch of a new trade show. The Wisconsin Food & Hospitality Expo will be held March 13, 2024 at the State Fair Park Exposition Center in West Allis. The show will be produced by the Wisconsin Restaurant Association and will include event programming by the Wisconsin Bakers Association, an integral partner. WRA’s successful history pre-COVID with producing the Midwest Foodservice Expo for 87 years, coupled with a team of professionals that have over 86 years of collective experience in the trade show industry, gives us the tools and resources to ensure this new Expo becomes the must-attend event for our industry. Our vision for the Wisconsin Food & Hospitality Expo First and foremost, it’s all about bringing the industry together to learn from each other and grow stronger Nearly 200 exhibits covering all key food, beverage, equipment and service companies Attendee prospects are food and beverage professionals from our diverse industry including restaurants, bar and grills, supper clubs, bakeries, lodging, entertainment and sporting facilities, catering & banquet halls, food trucks, coffee houses, schools & universities, and more 15-min Quick Bite training sessions on trending topics Bakery competitions & hands-on demonstrations in the Pastry Studio Pavilion featuring Something Special from Wisconsin suppliers Mixology demonstrations with a special Spirits, Wine and Beer Zone Other key experiential learning moments on the show floor March is Ideal Time With March being a key time for Wisconsin operators to source new products and ideas before the busy summer tourism season hits, we have no doubt that this Expo will be the perfect opportunity for buyers and sellers to make great connections. State Fair Park Offers Accessibility Here’s why we believe this venue is perfect for this event: Located in a major metro market with a high concentration of foodservice licensees that are attendee targets Easy to access from the interstate and close to a major airport for those suppliers that are flying in Provides plenty of affordable and convenient parking in the surface lot surrounding the convention center Easy move-in options for exhibitors with multiple access points You’re Invited to Exhibit or Sponsor Expo Information wifoodexpo.com Floorplan & Exhibit Contract Questions Pete Leuer, Business Development Specialist Wisconsin Restaurant Association pleuer@wirestaurant.org 608.440.0217 - mobile The Wisconsin Restaurant Association is one of the largest trade associations in the state with over 7,000 member locations throughout Wisconsin. The mission of the Wisconsin Restaurant Association is dedicated to the success of the Foodservice and Hospitality Industry. The Association advocates on behalf of the restaurant industry, provides a voice for the restaurant industry to consumers and the media and provides access to information and services to help members better run their businesses. WRA represents the entire foodservice industry which includes over 15,000 licensed foodservice establishments. WRA membership includes a wide range of foodservice businesses representing virtually every size and style of restaurant in the state as well as suppliers from across the country. Restaurant members include fine dining establishments, mom-and-pop supper clubs, small cafes, quick service restaurants, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel foodservice among others. Supplier members cover all product and service segments that sell to eating and drinking establishments.
NEW FOOD SHOW PLANNED FOR 2024 The Wisconsin Restaurant Association, the state’s largest trade organization for eating and drinking businesses, has just announced the launch of a new trade show. The Wisconsin Food & Hospitality Expo will be held March 13, 2024 at the State Fair Park Exposition Center in West Allis.
The show will be produced by the Wisconsin Restaurant Association and will include event programming by the Wisconsin Bakers Association, an integral partner.
WRA’s successful history pre-COVID with producing the Midwest Foodservice Expo for 87 years, coupled with a team of professionals that have over 86 years of collective experience in the trade show industry, gives us the tools and resources to ensure this new Expo becomes the must-attend event for our industry.
Our vision for the Wisconsin Food & Hospitality Expo
March is Ideal Time With March being a key time for Wisconsin operators to source new products and ideas before the busy summer tourism season hits, we have no doubt that this Expo will be the perfect opportunity for buyers and sellers to make great connections.
State Fair Park Offers Accessibility Here’s why we believe this venue is perfect for this event:
You’re Invited to Exhibit or Sponsor Expo Information wifoodexpo.com Floorplan & Exhibit Contract
Questions Pete Leuer, Business Development Specialist Wisconsin Restaurant Association pleuer@wirestaurant.org 608.440.0217 - mobile
The Wisconsin Restaurant Association is one of the largest trade associations in the state with over 7,000 member locations throughout Wisconsin. The mission of the Wisconsin Restaurant Association is dedicated to the success of the Foodservice and Hospitality Industry. The Association advocates on behalf of the restaurant industry, provides a voice for the restaurant industry to consumers and the media and provides access to information and services to help members better run their businesses. WRA represents the entire foodservice industry which includes over 15,000 licensed foodservice establishments.
WRA membership includes a wide range of foodservice businesses representing virtually every size and style of restaurant in the state as well as suppliers from across the country. Restaurant members include fine dining establishments, mom-and-pop supper clubs, small cafes, quick service restaurants, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel foodservice among others. Supplier members cover all product and service segments that sell to eating and drinking establishments.