ARTICLE
The Wisconsin Legislature's Joint Finance Committee (JFC) recently approved $30 million for tourism promotion, along with additional support for driving group travel to Wisconsin. The Wisconsin Restaurant Association, along with fellow Tourism Federation of Wisconsin organizations, advocated for both provisions leading up to the committee's vote. "Many Wisconsin restaurants rely on a strong, vibrant leisure tourism industry to drive business year round," stated Kristine Hillmer, WRA President and CEO. "Wisconsin Department of Tourism promotion efforts have a strong track record of providing a great return on taxpayer investment in every community in the state. In addition, further investment in group travel promotion, including bringing more business meetings and conventions to the state, is crucial for many restaurant owners. We applaud the members of the JFC for their leadership and strongly encourage Governor Ever's to sign this provision into law."